Wix vs a real website.
The maths nobody shows you.
"I'll just do it myself on Wix" is the most sensible-sounding sentence in small business, and it's usually wrong. Not because DIY builders are bad, but because of a cost that never appears on their pricing page: your time.
DIY isn't free.
It's paid in evenings.
Getting a DIY website to halfway decent eats evening after evening. Learning the builder, fighting the layout, writing your own copy (the hardest part, and where most people give up), sourcing photos, making it work on mobile.
DIY isn't a website. It's a second job that pays worse than your first one.
Those are hours you would otherwise be billing for, spent to produce, respectfully, an amateur result.
| Kent.design | Wix / Squarespace / GoDaddy | |
|---|---|---|
| Sticker price | £79/mo + VAT, £0 upfront | A monthly plan, plus paid apps, domain and email |
| Your hours | ~20 minutes | Evenings and weekends, then more every time it changes |
| Who designs it | Our AI, directed and checked by us | You, with a template thousands of others use |
| Who writes the words | Done for you | You (this is where most DIY sites die) |
| Mobile & speed | Built & tested for you | Your problem to check |
| SEO structure | Built in, locally targeted | DIY guesswork |
| When something breaks | We fix it before you notice | Support articles & forums |
| Updates & edits | Text us, done same-day | Back into the builder you go |
| Before you commit | A free homepage preview in 48 hours | You find the ceiling once you are deep into it |
| Ongoing | £79/mo covers hosting, updates and edits | Subscription, plus everything it doesn't do |
“But Wix has AI now too.”
It does, and it's decent. We use AI too, openly, and it's the reason this is £79 a month rather than thousands. The difference is what happens after the AI stops.
A builder hands you a starting point and leaves you the words, the photos, the judgement calls, the mobile testing and the maintenance, forever. We take the same tools, point them at your questionnaire, check what comes out, finish the site and then keep running it.
The AI isn't the difference. Whose job the website is, is.
When DIY is the right call.
Not every website needs us, and we'd rather say so than sell you something you don't need.
Use a DIY builder if…
- You're pre-revenue and the website isn't winning work yet.
- It's a hobby project, a side stall or a club page.
- You actually enjoy tinkering with it on a Sunday.
- Your customers don't judge you on polish.
Get it built if…
- The website has a job to do: winning work against competitors.
- Your evenings are worth more than the hours it would take.
- You want the words, the SEO and the mobile testing handled.
- You'd rather it stayed current without you touching it.
That's when amateur costs more than professional.
Or skip the second job.
See yours free.
Before you give up a weekend to a website builder, give us twenty minutes. We'll send your homepage back within 48 hours, free, no card. If it isn't clearly better than what you'd have built yourself, use Wix with our blessing.
See your homepage first →