Websites for
landscapers.

What a landscaper website needs to do

Websites for landscapers have a harder job than most trade sites. Yours is a visual trade, yet your best work lives in a camera roll nobody else sees. A new garden gets researched like an extension, over several evenings. Good landscaping website design answers three questions for them. Have you built something like this before? Is it the kind of work I want? Can I trust you with this much money? Everything below answers one of them. Get it wrong and you attract lawn-mowing calls, not design-and-build projects.

A before and after gallery that does the selling

One good before and after does more work than a page of text. The overgrown slope, then the terraced patio with lighting. We lay out your projects so each one tells that story in a few photos, with a short line on what the job involved.

Reviews beside the jobs they praise

A five-star review next to photos of the patio it describes is far more convincing than one on its own. We place your Google reviews beside the projects they mention, as well as on the homepage. They update themselves.

A quote form that asks the right questions

“Can you give me a price for my garden?” wastes a site visit. Your quote form asks for the rough size of the space, what they want doing, a budget range and when they’d like it done. It also takes photos of the garden as it is. You can tell from your sofa which enquiries deserve a visit.

Accreditations shown properly

People spending thousands on a garden want proof that someone else rates you. If you’re a member of the APL (Association of Professional Landscapers) or BALI, it belongs on the site where people can see it. The same goes for the Marshalls Register, TrustMark, your insurance and the guarantee you give on hard landscaping. Most landscaping websites tuck these into a footer or leave them off altogether.

Calls to action that follow the seasons

Spring jobs are won in February. By the time the sun comes out, the good customers have booked someone. Your site changes its message through the year. Winter pushes design consultations for spring builds. Late summer pushes autumn planting and maintenance contracts. The enquiry cliffs get smoother.

Your patch, spelled out

Your site names the towns and villages you cover, with pages for the main areas. Visitors know at once whether you’ll come to them. So does Google.

Landscaper website examples

The before and after at the top of this page is a typical example. The old site offers “lawns, patios, fencing + more” in a banner and promises “no garden too big or small”. There isn’t one photo of a finished garden. The rebuilt one leads with patios, planting and full garden builds, free design visits and the reviews.

The best landscaping websites follow the same pattern. The work is front and centre, in large photos. Services are named, not hinted at. There’s one obvious way to ask for a quote on every page. Good web design for landscapers comes down to that. Show the work, then make asking easy.

The most useful example is your own. Tell us about the business and we’ll build your homepage free, using your own name, services and photos. You’ll see it within 48 hours, before you’ve paid anything.

Service pages for landscaping and garden businesses

Every service gets its own page, with photos of that work beside it. A typical landscaping site might have pages for:

• Garden design and build. The big projects you want more of. Your process from first sketch to final planting.
• Patios and paving. Natural stone, porcelain, block paving. The materials you lay, with finished examples.
• Driveways. High-value, often compared. In England, a new hard front garden over five square metres needs permeable paving or drainage to avoid planning permission.
• Decking. Timber or composite, raised or ground level.
• Fencing. Steady work, often urgent after a storm.
• Turfing and artificial grass. Two different customers, so two different pages.
• Planting and soft landscaping. Borders, hedges, trees and the finishing touches.
• Garden maintenance. Regular contracts that keep the diary full through the quiet months.
• Garden rooms, water features and outdoor lighting. The extras that lift a job’s value.

You tell us what you actually do. We don’t add pages for work you’d rather not take, so if you’ve stopped mowing lawns, the site won’t invite those calls.

How landscapers get found on Google

Garden projects get searched by job and place. “Patio installers Harrogate.” “Garden design Sevenoaks.” “Artificial grass Exeter.” The customer already has the project in mind. They want the landscaper who obviously does it, near them.

This is also how you choose your work. Build pages for patios, garden design and full builds, and those are the searches you turn up for. A site that only says “gardening services” mostly attracts lawn-mowing calls. A page about garden design in the towns you cover competes for searches most landscaping websites never answer.

So our website design for landscapers always includes a page for each service and each area you cover. Headings, speed and local signals are set up the way Google reads them, by people with twenty years of search experience. Your project photos help here too, because they can show up in image search.

The map results above the normal listings run on your Google Business Profile, reviews and citations. A good website supports all of that. When three landscapers show similar ratings, the one with the best gallery usually gets the call. We can help with the map side too, quoted separately. Anyone promising you the top spot by next week is selling something else.

How much does a landscaper website cost?

There are four usual routes:

• A freelance web designer. Typically £500 to £1,500 for the build. Hosting, updates and new project photos then become your problem, or theirs at an hourly rate.
• A web design agency. £1,500 to £4,000 or more for a brochure site, plus meetings and a proposal. Good work, priced for bigger firms than most landscaping businesses.
• A DIY website builder. Cheap on paper, paid for in your evenings. More on that below.
• Kent.design. £79 a month plus VAT with nothing upfront. Design, copy, hosting, security and same-day small edits are included. Every cost is on the pricing page.

For most landscapers the sum is simple. A typical landscaping job is worth around £2,500. One extra job pays for the website for more than two years.

How to stand out on Checkatrade and Google

Checkatrade, MyBuilder, Rated People and Houzz all bring in work. Plenty of good landscapers use them, alongside a Google Business Profile. Now look at what the customer sees. A list of landscapers side by side, most rated 4.8 or better, all promising quality work. On that list you’re a name, a thumbnail and a star rating.

What happens next decides the job. The customer opens a few websites to choose between you. This is where you stop being one of five.

Your website is the one place where you talk to the customer directly, with no competitor sitting next to you on the page. It shows your gardens at full size. It puts your reviews next to the work they describe. It’s your best salesperson. It has done the selling before you’ve picked up the phone.

The listing gets you on the shortlist. The website gets you the enquiry. Two landscapers with the same rating rarely win the same amount of work. The customer goes with the one whose gardens they can picture in their own back yard. That’s usually the one with the better website.

Instagram is similar. A strong feed is worth having, but followers aren’t customers. A feed won’t rank on Google when someone searches for a patio installer near them. It can’t take a proper enquiry at 9pm, with a budget and photos of the space attached. Your website can. Keep posting, then point every post at the site.

The money works differently too. Directories charge per lead or per month. The customer relationship stays with the platform. Your website belongs to you, and every enquiry it brings in costs nothing extra. The landscapers who do well online use both, with the website as the home base.

Wix, a website builder or done for you?

Wix, Squarespace and GoDaddy all sell ready-made templates. What it won’t do is write your service pages, structure them for search or add this month’s project while you’re laying slabs. Most DIY landscaper website design ends up as one long homepage with a gallery that stopped years ago. We’ve done the honest maths on DIY if you want the full comparison.

Landscaper web design FAQs

Rather see it than read about it? Tell us about your landscaping business and we’ll build your homepage free. It arrives within 48 hours, with no deposit and no obligation.