"I'll just do it myself on Wix" is the most sensible-sounding sentence in small business, and it's usually wrong. Not because DIY builders are bad, but because of a cost that never appears on their pricing page: your time.
A typical DIY website takes 20–60 hours to get halfway decent. Learning the builder, fighting the layout, writing your own copy (the hardest part, and where most people give up), sourcing photos, making it work on mobile. If your working hour is worth £50 (and for most trades it's more) that's £1,000 to £3,000 of your time. To produce, respectfully, an amateur result. DIY isn't a website. It's a second job that pays worse than your first one.
| Kent.design | Wix / Squarespace / GoDaddy | |
|---|---|---|
| Sticker price | £99/mo, £0 upfront | £17–36/mo + paid apps + domain + email |
| Your hours | ~20 minutes | 20–60+ hours, then more every time it changes |
| Who designs it | Professionals (see the demo first) | You, with a template 10,000 others use |
| Who writes the words | Done for you | You (this is where most DIY sites die) |
| Mobile & speed | Built & tested for you | Your problem to check |
| SEO structure | Built in, locally targeted | DIY guesswork |
| When something breaks | We fix it before you notice | Support articles & forums |
| Updates & edits | Text us, done same-day | Back into the builder you go |
| Risk | Zero. Free demo before any commitment | Discover the ceiling after 30 hours in |
It does, and it's clever. But builder AI generates a starting point that you still have to finish. The words, the photos, the judgment calls, the mobile testing, the maintenance, forever. We deliver the finished article , researched, written, designed and checked by a 20-year professional, then keep running it so you never think about it again. The difference isn't the AI. It's whose job the website is. With a builder, it's yours. With us, it's ours.
Honestly, if you're pre-revenue, enjoy tinkering, and your customers don't judge you on polish. A hobby project, a side stall, a club page , then a DIY builder is a perfectly good choice, and you should use one. Our customers are businesses where the website has a job to do: winning work against competitors. That's when amateur costs more than professional.
Before you spend a weekend inside a website builder, spend 20 minutes with us. If our free demo isn't clearly better than what you'd build yourself, use Wix with our blessing.
See your new website — free →