Websites for
accountants.

What an accountant website needs to do

Websites for accountants have a harder job than most. You’re asking a stranger to hand over their bank statements and tax affairs. Nobody does that on a whim. A prospect usually compares three or four firms quietly before contacting any of them. Your site has to answer three questions while they do. Do you handle clients like me? What will it roughly cost? Can I trust you with my numbers? Good accountant website design is built around those questions, in that order.

Design that matches the quality of your advice

Your work is careful and accurate. Good accounting firm website design should feel the same. Clean layout, readable type, nothing flashing. A cluttered or dated site tells a prospect your files might look like that too.

Services explained in plain English

Most of your future clients don’t know a confirmation statement from a corporation tax return. They know they’ve started a limited company and feel out of their depth. Each service is explained the way you’d explain it across the desk. What it is, who needs it and what the client has to send you.

A team page with real faces

People choose an accountant they think they’ll get on with. A team page with real photos, names and a line on what each person looks after does more selling than any paragraph about “a personal service”.

Qualifications that are easy to find

Anyone in the UK can call themselves an accountant. So your ICAEW, ACCA, CIMA or AAT membership belongs on the homepage. If you offer tax advice, CIOT or ATT credentials sit with it. Software partner badges for Xero, QuickBooks or Sage go alongside. Most firms bury this in the footer.

Fees that don’t need a phone call

Many firms hide pricing because every client is different. That’s true. It’s also why prospects move on. A “starting from” figure for each service, or a clear explanation of how you price, removes the biggest reason not to get in touch. You don’t need a full fee schedule. You just have to stop being a mystery.

An easy first step

A simple online booking form for new-client enquiries beats “please email us”. It asks the useful questions up front, such as business type and turnover band, so the first conversation starts in the right place.

Accountant website examples

The before and after at the top of this page is a fair example. The old site leads with “cheap rates” in a banner, then lists tax returns, VAT and payroll in one line. There are no fees, no faces and no reviews. The rebuilt one leads with fixed monthly fees in plain English, the ICAEW badge and the reviews.

The best accountant websites share a pattern. They name the clients they serve. They explain each service in a sentence a business owner understands.

The most useful example is your own, though. Tell us about the practice and we’ll build your homepage free, using your own name, services and reviews. You’ll see it within 48 hours, before you’ve paid anything.

Service pages for accounting firms

Clients search for the problem in front of them. Each service gets its own page, explained in plain English. A typical practice might have pages for:

• Self assessment tax returns. The busiest search of the year, peaking before the 31 January deadline. A clear price and an easy way to send paperwork win these clients.
• Limited company accounts. Year-end accounts, corporation tax and Companies House filings explained for first-time directors.
• Bookkeeping. Monthly or quarterly, on whatever software the client uses.
• Payroll. Payslips, RTI submissions and pensions, for one employee or fifty.
• VAT returns. Registration, schemes and quarterly returns.
• Making Tax Digital. MTD for Income Tax started in April 2026 for sole traders and landlords with qualifying income over £50,000. The threshold drops to £30,000 in April 2027.
• Tax planning. For owners who want to plan before the year ends, not after.
• Landlords and property. Rental income, property companies and capital gains on a sale.
• Contractors and start-ups. Both search for an accountant who understands them, so each gets its own page.

You tell us what you actually do. We don’t add pages for clients you’d rather not take.

How accountants get found on Google

People search for an accountant the way they think about their problem. “Accountant for landlords Manchester.” “Self assessment accountant Sheffield.” “Contractor accountant Bristol.” They search by service, by who they are and by where they live.

A homepage that says “accountancy services for individuals and businesses” answers none of those. A page about accounts for landlords, naming the areas you cover, answers one of them exactly. Each search is small. Each person is a client with a real need and a fee attached.

That’s how we approach website design for accountants. Every service gets a page. The client types you want get pages. The areas you cover get pages too. Headings, speed and local signals are built the way Google reads them, by people with twenty years of search behind them. It comes as standard, not as a separate SEO package.

The map results above the normal listings run on your Google Business Profile, reviews and citations. A good website supports them. When three firms show near-identical ratings, the website is usually what decides who gets the enquiry. We can help with the map side too, quoted separately. Nobody honest guarantees rankings.

How much does an accountant website cost?

There are four usual routes:

• A freelance web designer. Typically £500 to £1,500 for the build. Hosting, updates and changes then become your problem, or theirs at an hourly rate.
• A web design agency. £1,500 to £4,000 or more for a brochure site, plus meetings and a proposal. Good work, priced for bigger firms than most small practices.
• A DIY website builder. Cheap on paper, paid for in your evenings. In January, that’s a real cost. More on that below.
• Kent.design. £79 a month plus VAT with nothing upfront. Design, copy, hosting, security and same-day small edits are included. Every cost is on the pricing page.

For most practices the sum is simple. One new client paying £800 a year in fees covers ten months of the website. Every client after that is profit you weren’t getting.

How to stand out on accountant directories and Google

Prospects find accountants in plenty of places. Google listings. ICAEW’s and ACCA’s find-an-accountant directories. Software partner directories, such as Xero’s advisor directory. Comparison sites. All of them bring in enquiries, and good firms use them.

Now look at what the prospect sees. A page of firms side by side, most with decent ratings, most offering the same services. On that page you’re a name, a logo and a star rating. Every firm looks interchangeable. Your fees are rarely the problem. Looking interchangeable is.

What happens next decides it. The prospect opens a few websites to choose between you. This is where you stop being one of five.

Your website is the one place where you talk to the prospect directly, with no competitor on the same screen. It shows your team, your clients’ reviews and the kind of businesses you’re good with. It’s your best salesperson. It works in the evening, when prospects compare firms and you’ve gone home. By the time they book a call, most of the selling is done.

The directory gets you on the shortlist. The website gets you the enquiry. Two firms with the same rating rarely win the same clients. The prospect goes with the one that looks clearest and most credible. That’s usually the one with the better website.

The money works differently too. Directories and comparison sites often charge per lead or per month, and the relationship starts on their platform. Your website belongs to you. Every enquiry it brings in costs nothing extra. Most firms that do well online use both, with the website as the home base everything else points to.

Wix, a website builder or done for you?

Wix, Squarespace and GoDaddy all sell ready-made templates. A builder gets you a site for the price of a takeaway a month. What it won’t do is write your service pages, structure them for search or keep them current while you’re buried in tax returns. Most DIY accountant websites end up as one long homepage that still mentions last year’s deadlines. We’ve done the honest maths on DIY if you want the full comparison.

Accountants web design FAQs

Rather see it than read about it? Tell us about your practice and we’ll build your homepage free. It arrives within 48 hours, with no deposit and no obligation.