Websites for
roofers.

What a roofing website needs to do

Roofing website design starts with a problem other trades don’t have. Your customer arrives suspicious. They’ve heard the stories about cowboys. A man may have knocked on their door last week pointing at a slipped tile. So they don’t visit your site to be impressed. They visit to check you’re real. A good roofer website answers three questions fast. Are you a proper business? Have you done work like mine? Can I reach you today? Everything below exists to answer one of them.

Proof on every page

Customers look for a reason to rule a roofer out. Give them reasons to rule you in, everywhere they look. NFRC membership, CompetentRoofer registration, TrustMark and manufacturer approvals belong near the top of the homepage and on each service page. So do your insurance-backed guarantees and public liability cover. Most roofing websites mention these once, in small print, if at all.

A gallery that shows what the street can’t

Your best work happens where nobody can see it. Your website is where the job finally gets seen. Before and after shots, close-ups of leadwork and valleys, drone photos of a finished re-roof. Drone shots sell roofs. We give them room, sorted by job type, so a customer with a flat roof sees flat roofs.

An emergency strip for storm season

Leaks get googled at 11pm, in the rain, from a phone held in one hand under a dripping ceiling. A slim strip across the top says whether you take emergency calls, your hours and your area. Click-to-call and WhatsApp sit right there. Customers can send a photo of the damage first. If you don’t do call-outs, the strip says so, which saves both of you a wasted call.

Service pages that match the search

“Flat roof repair” and “new roof cost” are different customers with different worries. Each gets its own page. Repairs, re-roofs, flat roofs, guttering, fascias and the rest are written up properly, with your own photos on each.

Clear answers on paying for a big job

A new roof is a big number for most households. If you offer staged payments or finance, the site says so plainly. Customers comparing three quotes tend to trust the roofer who explains the money upfront.

Areas covered, so the right postcodes call

An area section lists the towns you work in. It saves you calls from 60 miles away. It also helps you show up for searches that include a town name, which is how many roofing searches are typed.

Roofing website examples

The before and after at the top of this page is a typical example. The old site promises “rain or shine we’re on time” in a banner. The services sit in one line that ends “no job too big or small”. There’s no sign of insurance or a single review. The rebuilt one puts the call button, the insurance and free-survey badges, plus the reviews, where the eye lands first.

The best roofing websites tend to share a pattern. Every service has its own page. Real job photos replace stock images. Accreditations and guarantees sit high up. The phone number is one tap away on every screen.

The most useful example is your own, though. Tell us about the business and we’ll build your homepage free, using your own name, services and reviews. You’ll see it within 48 hours, before you’ve paid anything.

Service pages for roofing companies

Customers search for the problem in front of them, so every service gets its own page, with photos of that work and a clear way to call. A typical roofing site might have pages for:

• Roof repairs. Slipped tiles, cracked slates, leaks. The most searched roofing job, with the phone number front and centre.
• Re-roofs and new roofs. The get-three-quotes job. Materials you use, how long it takes, your guarantee and payment options.
• Flat roofs. EPDM, GRP and felt explained in plain English, so the customer understands why you recommend one over another.
• Guttering, fascias and soffits. Steady, smaller work that often leads to a bigger job later.
• Chimney repairs. Repointing, flashing, removals and rebuilds, with photos that show the detail.
• Leadwork. Skilled work customers rarely understand. A good page shows why it matters.
• Storm damage and emergency repairs. The panic searches. Response times, what you can make safe that night and how to get hold of you.
• Roof inspections and drone surveys. Useful for buyers, landlords and anyone who wants to know what’s wrong before agreeing to a price.
• Roof windows and skylights. Fitting and replacing, for loft conversions or more light.

You tell us what you actually do. We don’t add pages for work you’d rather not take.

How roofers get found on Google

Roofing searches are specific. “Flat roof repair Swindon.” “Chimney repair Bath.” “Storm damage roof repair Hull.” Plenty of them are typed at night, in the rain, by someone looking at a wet ceiling. They want the roofer who clearly does that job in their area.

The word “roofer” on its own is a fight against directories and national firms. A page about flat roof repairs, written for the towns you cover, is a fight most roofing websites haven’t even entered. Fewer people search it. Every one of them has a roof that needs fixing.

So our website design for roofers always includes a page for each service and each area you cover. Headings, speed and local signals are set up the way Google reads them. That’s twenty years of search experience built in as standard. Good web design for roofing companies is mostly this: being the obvious answer to the exact search.

The map results above the normal listings run on your Google Business Profile, reviews and citations. A good website supports all of that. When three roofers show similar ratings, the website is usually what breaks the tie. We can help with the map side too, quoted separately. Anyone promising you the top spot by next week is selling something else.

How much does a roofing website cost?

There are four usual routes:

• A freelance web designer. Typically £500 to £1,500 for the build. Hosting, updates and changes then become your problem, or theirs at an hourly rate.
• A web design agency. £1,500 to £4,000 or more for a brochure site, plus meetings and a proposal. Good work, often priced for bigger firms than most roofing businesses.
• A DIY website builder. Cheap on paper, paid for in your evenings. More on that below.
• Kent.design. £79 a month plus VAT with nothing upfront. Design, copy, hosting, security and same-day small edits are included. Every cost is on the pricing page.

For most roofers the sum is short. One £400 roof repair pays for the website for four months, VAT included. A single re-roof pays for years of it.

How to stand out on Checkatrade and Google

Directories like Checkatrade, MyBuilder, Rated People and Which? Trusted Traders bring in roofing work. Plenty of good roofers use them, alongside their Google Business Profile. Now look at it from the customer’s side. A list of roofers, most of them rated 4.8 or better, every one claiming to be reliable. On that list you’re a name, a logo and a star rating. Nothing there tells the customer why you’re the safer pair of hands.

Roofing customers are more careful than most. Door-knocking storm chasers have taught people to check every roofer online before they let anyone up a ladder. So they don’t ring the first name. They open a few websites to choose. This is where you stop being one of five.

Your website is the one place where you talk to the customer directly, with no competitor on the same page. It shows your drone shots, your guarantees and your accreditations in full. It explains a re-roof the way you would on their drive, pointing up at the ridge. It answers the questions a nervous homeowner won’t ask out loud. It’s your best salesperson, and it’s done the selling before you’ve picked up the phone.

The listing gets you on the shortlist. The website gets you the call. Two roofers with the same rating rarely win the same amount of work, because the customer goes with the one who looks the most established. That’s usually the one with the better website.

The money works differently too. Directories charge per lead or per month, while the customer relationship stays with the platform. Your website belongs to you. Every call it brings in costs nothing extra. Most roofers who do well online use both, with the website as the home base everything else points to.

Wix, a website builder or done for you?

Wix, Squarespace and GoDaddy all sell ready-made templates. A website builder will get you a site for the price of a takeaway a month. What it won’t do is write your service pages, structure them for search or keep them updated while you’re on a roof. Most DIY roofing websites end up as one long homepage with a stock photo and a phone number. Not much there for a suspicious customer to trust. We’ve done the honest maths on DIY if you want the full comparison.

Web design for roofers FAQs

Rather see it than read about it? Tell us about your roofing business and we’ll build your homepage free. It arrives within 48 hours, with no deposit and no obligation.