Websites for
electricians.

What an electrician website needs to do

Electrician website design starts with a worry your customer already has. Is this person qualified, or a cowboy with a van? They can’t tell by looking. Most are on a phone, comparing a few names, and your site has to settle it in seconds. It needs to name the job, prove you’re registered and put a phone number within thumb’s reach. Everything below exists to do one of those.

NICEIC or NAPIT badges where people actually look

In England, electricians registered with a competent person scheme such as NICEIC or NAPIT can self-certify notifiable work under Part P. Homeowners are told to look for those logos. Most electrician websites shrink them into the footer or leave them off. We put your scheme badges, registration details and TrustMark membership near the top of every page. The nervous customer sees them before they’ve scrolled.

Call, WhatsApp or ask for a quote

The click-to-call button stays on screen as the visitor scrolls. WhatsApp sits beside it for the customer who’d rather send a photo of a scorched socket or a board that keeps tripping. Nobody books a rewire on one phone call, so a short quote form asks the useful questions up front. Property type, bedrooms, where the car parks for the charger. You have the details before you ring back.

A page for every job you want more of

“All electrical work undertaken” sells nothing. Rewires, fuse board upgrades, EV chargers, EICRs and emergency call-outs each get a page of their own. That’s how customers search, so that’s how the site is built.

Google reviews that update themselves

A badge says you’re qualified. A review says you turned up when you said you would, left the house clean and the lights still work. We pull your Google reviews onto the homepage and service pages. New ones appear on their own.

Photos of tidy work

A neat consumer unit sells the job. So does an EV charger with the cable run properly along the wall. Customers who know nothing about wiring can still spot tidy work. Your own photos go front and centre, in place of a stock man in a hard hat.

Areas covered, spelled out

“Serving the local area” tells a customer nothing. The site names the towns you cover, so someone twenty miles out knows whether it’s worth calling.

Electrician website examples

The before and after at the top of this page is a typical example. The old site shouts “NO JOB TOO SMALL” in a banner. “Fully qualified” stands in for a registration number. The phone number hides at the end of a paragraph, and there are no reviews. The rebuilt one puts the call button, the NICEIC badge and the reviews where the eye lands first.

The best electrician websites follow one pattern. Services are named, not hinted at. Registration is visible without hunting. Proof sits above the fold. There’s one obvious way to get in touch on every page.

Age matters more here than in most trades. A site that looks built in the days of red and black wiring sends a quiet message. If the website hasn’t been touched in years, the customer wonders if your knowledge of the regs is just as old.

The most useful example is your own, though. Tell us about the business and we’ll build your homepage free, using your own name, services and reviews. You’ll see it within 48 hours, before you’ve paid anything.

Service pages for electrical contractors

Every service you offer gets its own page, written for the customer who needs that exact job. A typical electrical contractor website might have pages for:

• Rewires. The biggest domestic job, with the most nervous customer. What’s involved, how long the disruption lasts, what happens to the plaster.
• Consumer unit and fuse board upgrades. Old fuse boxes, circuits that keep tripping, the upgrade that comes up after an inspection. Your own install photos do the selling.
• EICRs. Landlords in England’s private rented sector need one at least every five years, so letting agents come back on repeat. A page with clear booking wins that work.
• EV charger installation. Homeowners compare installers closely. The chargers you fit and what the install involves.
• Emergency electrician. Power gone, a burning smell, a board that won’t reset. Phone number first, response times second.
• Lighting, sockets and extensions. Downlights, garden lighting, extra sockets, new circuits for a kitchen or garden office. Photos sell this work.
• PAT testing. Offices, shops, holiday lets. Repeat work that’s easy to book online.
• Solar PV and battery storage. If you’re qualified, this is where homeowners are starting their research.
• Commercial electrical work. Shops, offices, industrial units. A separate page written for facilities managers, not homeowners.

You tell us what you actually do. We don’t add pages for work you’d rather not take.

How electricians get found on Google

Homeowners don’t search for “electrician” and pick one. They search for the job in their town. “EV charger installation Reading.” “Consumer unit upgrade Norwich.” “EICR for landlords Bristol.” The searcher already knows the job. They want the electrician who obviously does it, nearby.

Most electrician websites are one homepage trying to rank for everything. It rarely ranks for anything. A page about EV charger installation, naming the towns you cover, is a much smaller fight. The search volume is lower. The intent is far higher, because that person wants a charger fitted, not a quote for the sake of it.

That’s how our web design for electricians works. Every service gets a page. Every area you cover gets a page. Headings, page speed and local signals are set up the way Google expects, by people who’ve spent twenty years in search. It’s included as standard, because a site without it looks fine and never turns up.

The map results above the normal listings run on your Google Business Profile, reviews and citations. A strong website backs that up. When three electricians sit on the map with similar ratings, the website is usually what decides the call. We can help with the map side too, quoted separately. Nobody honest promises you the top spot.

How much does an electrician website cost?

There are four usual routes:

• A freelance web designer. Typically £500 to £1,500 for the build. Hosting, updates and changes then become your problem, or theirs at an hourly rate.
• A web design agency. £1,500 to £4,000 or more for a brochure site, plus meetings and a proposal. Good work, priced for bigger firms than most electrical businesses.
• A DIY website builder. Cheap on paper, paid for in your evenings. More on that below.
• Kent.design. £79 a month plus VAT with nothing upfront. Design, copy, hosting, security and same-day small edits are included. Every cost is on the pricing page.

For most electricians the sum is simple. One typical £300 job covers the website for about four months. Everything after that is work you weren’t getting.

How to stand out on Checkatrade and Google

Checkatrade, MyBuilder and Rated People bring in work. Plenty of good electricians use them, alongside their Google Business Profile. Now look at what the customer sees. A list of electricians, most rated 4.8 or better, all saying much the same thing. Every one claims to be fully qualified. On that list you’re a name, a small photo and a star rating.

What happens next decides the job. The customer opens a few websites to choose between you. This is where you stop being one of five.

Your website is the one place where you talk to the customer directly, with no competitor on the same page. It shows your own consumer units, your own reviews, your own registration. It explains a rewire the way you would in their hallway. It’s your best salesperson. By the time they ring, it’s done most of the selling.

The listing gets you on the shortlist. The website gets you the call. Two electricians with the same rating rarely win the same amount of work. The customer goes with the one who looks the most organised, which is usually the one with the better site. Good website design for electricians makes a qualified spark look like one.

This matters most on bigger jobs. Nobody books a rewire on the strength of a star rating. They want to see the work. Letting agents are the same, handing repeat EICRs to whoever looks easiest to deal with.

The money works differently too. Directories charge per lead or per month, while the customer relationship stays with the platform. Your website belongs to you. Every call it brings in costs nothing extra. Most electricians who do well online use both, with the website as home base.

Wix, a website builder or done for you?

Wix, Squarespace and GoDaddy all sell ready-made templates. An electrician website builder will get you a site for the price of a takeaway a month. What it won’t do is write your service pages, structure them for search or keep them updated while you’re up a ladder. Most DIY electrician websites end up as one long homepage, unchanged since the day it went live. We’ve done the honest maths on DIY if you want the full comparison.

Electrician web design FAQs

Rather see it than read about it? Tell us about your electrical business and we’ll build your homepage free. It arrives within 48 hours, with no deposit and no obligation.