Your old web designer cost you thousands…
The cowboy who takes your deposit and vanishes is rare. The decent bloke who builds you a tidy site that changes nothing is common, and nobody will ever tell you it happened.
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Category: Uncategorized
Manufacturing Proof
Most trades think they've got nothing that proves they're any good. They're nearly always wrong. The evidence already exists, it just isn't in a shape that looks like evidence yet.
AI Search
If people get their answers from an AI instead of a list of links, what happens to your website? Less than you're being told, and for reasons worth understanding.
Pretty Web Design Vs Conversion Design
Most websites I get sent are fine. That's the problem. The gap isn't ugly against pretty, it's pretty against useful, and on a trade site there are only three questions worth designing for.
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